Monday, 16 January 2017

Valentines Day Marketing that will warm your heart.


For Valentine's in the salon, there are so many different ways of attracting customers, upping your retail sales and pampering your clients ready for a hot date. Here are a few ways you can utilise your SALONGENIUS system over the Valentine's period:

Valentine voucher Codes

Using your SALONGENIUS software for email marketing or texting you can send voucher codes to your highest spending and most valuable clients as Valentine's Day gifts.Your clients will be surprised. delighted and touched by the gesture. If you decide to use discounts, then just make sure they only apply on quieter days in your salon.
Fill last-minute appointments

Empty gaps and cancellations cost you profit. Identify these gaps on your software, then remind clients you still have a few appointments left with marketing texts or emails offering last-minute Valentine makeovers. You can, of course, post these appointments on your social media and don't forget we collaborate with gappt to create demand for your last-minute space!

Valentine gift ideas

Remember to promote your gift vouchers "the perfect gift for someone special" on Valentine's Day or if you have any retail left from the Christmas period, perhaps repackage as a Valentine gift. Don't forget to remind your clients in your monthly e-newsletter, by SMS, salon website, in the salon and across your social media.

Leave a hint

Print a small reminder and distribute to clients who can then carefully place them somewhere for their significant other to find! It can list a couple of gift ideas and your business's contact information too. Another idea is email clients to forward on, or post on your social media networks and ask followers to "share" or "tag" their special person.