Don’t be frightened of a salon ‘January Sale’
Using your SALONGENIUS
software to offer targeted discounts can be a highly effective marketing tool.
If your client database is spick and span, you’ll be able to send out marketing
texts or emails to specific groups of clients.
A January sale clears out the deadwood, keeps
the team motivated and keeps your cash flow positive. Make it work for your
hair or beauty business by:
- Offering promotions on the days you’re quiet.
- Pick n Mix the offers, don’t feel obliged to reduce your beauty services across the board.
- Wherever you can always add value rather than discount, this won’t impact so heavily on your bottom line.
Seasonal marketing offers for January and February
I know it may seem
a long way off but come January your clients will be getting ready for
Valentines and Sunshine!
A ‘beach-ready’ package might just appeal if
you’re clients are jetting off to some sunshine after a cold and wintery Christmas.
Or perhaps a ‘look fabulous for Valentines’ package could
help fill some quieter days in early February.
Salon event in
January
Long cold
days, Christmas credit card bills and broken New Year resolutions may sound
familiar in January!
Break the
trend and run a January event! Ask your
supplier for freebies, invite your best clients and offer a salon or spa open
day with mini-treatments, goodie bags and demonstrations. During the day is probably better as no one
wants to venture out on a dark cold night in January!
Don’t expect
to sell loads of retail as clients will be watching the pennies at this time of
year. You can use this event to
introduce your best (high spending) clients to new services and products, give
them ideas for later in the year and say thank you for being such loyal
clients.
Simple! But
believe me, it will repay later provided you target your ‘ideal clients’.
