How can you improve your salon marketing and visibility? We asked you!

At SALONGENIUS, we always put salon's needs first! Salon owners asked their questions about marketing your salon and here are our answers:

SALON:  How important are Social Media to market your salon?

SALONGENIUS: Social media can be used both to raise awareness of your salon among your target audience and as an excellent customer service channel.

Facebook, for instance, can be used to tag existing and potential customers, encouraging engagement and discussions. In the digital world, sharing has also become easier. If you want to publish important information, news or relevant content to your business, this will be only one click away and accessible to everyone.

Did you know that over 60% of customers go to social media for customer service because this is quicker and easier to use rather than sending emails?  This is a good service you can provide to your actual and potential customers to raise awareness and build solid relationships with them. Why not try it?

SALON: Can influencers and opinion leaders help targeting your salon?

SALONGENIUS: We always suggest influencers should be involved in the salon marketing strategy. If a salon offers free services to bloggers or popular YouTubers at least once a month, this will increase the salon visibility and engagement as influencers will engage a further relevant audience, raising awareness of the salon and its services. Bloggers reviews can also be shared on the salon social media channels to create further engagement.

SALON: Do you think offers and discounts help to promote a salon?

SALONGENIUS: We think that a good loyalty scheme help to increase customer retention. Give your customers a discount after they suggest the salon to a friend or let them collect points for a free service to increase their retention and return rate!

Do you have any further questions? Email us at marketing@salongenius.com. 

Save your time and use SALONGENIUS gauges to forecast your revenues!

How can salons improve their business? Setting KPIs (Key Performance Indicators)  is essential to understanding your salons' performance and show you how to improve it. How can you set your performance indicators, though? What makes your salon stand out and how can you measure it?

According to the Salon Business Secrets website, KPIs are a measure of an aspect of your business, that can positively affect your overall performance, e.g. no shows, return rate, retail percentage etc.

The most important thing in business is to set your goals, usually, you can start with two of them, and once achieved, you can set more.

How can KPIs affect your business and revenues? Often it is very difficult to keep track of your performance against KPIs and see how this (positively) affects your business.

Here is where SALONGENIUS can help your salon! Thanks to our gauges - a simple and easy service that can help you increase your revenues. 


Business performance gauges provide at a glance information and show how your business and staff are performing against the salon KPIs. This includes client return rates, retail percentage, technical percentage and average bill. By using the salons' current live performance data and 'what if' sliders you can forecast your future gains on a 3, 6, or 12-month timeline. 

On top of this, we offer tileGENIUS, a performance index based on your KPIs that will anonymously rank your salon in your group, region, nationally and worldwide against other SALONGENIUS users to give you a clear indication of how you are performing.

tileGENIUS is completely free to download on the Windows App Store.

For more information on the gauges or tileGENIUS call 01202 311826