New Launches at SALONGENIUS

appGENIUS, the Allergy Alert in myGENIUS and SalonSpy are new features available with the latest SALONGENIUS system.

appGENIUS – Your salon in your client’s pocket

This is a personalised app for your salon/spa helping your business engage with your clients simply and effectively. Apps are a great way of complimenting your salon system as many contain features which ensure your business continues to run smoothly. Your customers can also access information at a time which suits them and the salon can easily communicate the latest offers through push notifications.

Communicate the salons latest offers instantly, incentivise customers to keep returning using loyalty schemes and allow clients to book or request appointments easily. Present your business image in an easy to use way that clients expect, keep them informed and up-to-date about your business. Key features of the appGENIUS include push messaging which sends information and offers directly to your app users, booking requests so your customers can book an appointment on their smartphone using the app whenever is convenient for them and incentives to keep your customers coming back for more!

Benefits:

-          Your direct link to all of your app users at the click of a button via Push Messaging

-          Make it easy for app users to request appointments or link to Online Booking

-          Incentivise your customers to return again and again with a Loyalty Scheme

-          Incentivise customers for Recommending Friends

-          All your Business Information including links to your website, Facebook, Twitter in one convenient place in your app

-          Steer customers and prospects to your salon via app directions linked to their Sat Nav

-          Easily communicate your latest offers and promotions to all your app users instantly

-          See how well your app is performing, monitor interest in your promotions and more using Advanced Analytics

-          Showcase your business and work using the built-in Galleries

Alergy Alert in SALONGENIUS

The first salon software system to include the full suite of allergy alert test client consultation questions, allowing stylists to keep all client records secure within their salon management system using myGENIUS. SALONGENIUS Technical Histories and Allergy Alert integration via myGENIUS provide a complete record of a client’s colour history, allowing stylists to offer a safe and effective colour care service, while offering the stylist peace of mind that they are operating in a way that means they are protected under their insurance policy without necessarily having to allergy test before every colour application.

The allergy alert consultation in myGENIUS also highlights certain situations where allergy alert tests are necessary – for example if the client is transferring to a new colour manufacturer/ product brand, or has had a previous reaction and/or has had a tattoo, henna or black tattoo or permanent make-up since their last colour.

The Allergy Alert Consultation and Colour Record Card was developed by the National Hairdressers’ Federation (NHF), TONI&GUY and industry leading insurance companies ,giving hairdressers greater flexibility over allergy testing.

SalonSpy –  The equivalent to Trip Advisor for hairdressers

SalonSpy is a free service to existing SALONGENIUS customers, you can be registered and set up in minutes – this is the perfect platform for your clients to tell everyone who fabulous you really are! So instead of blowing your own trumpet someone else can do it for you! The power of word of mouth to both salon owners and clients can be utilised by using SalonSpy.

Only 14% of online consumers trust advertising, but 90% trust recommendations from people they know and 70% trust recommendations from strangers.

Reviews are the new advertising – by giving your business an interactive platform you can connect with larger audiences whilst managing your online reviews. SalonSpy lets you respond to reviews by adding your own comments, so even if you receive a negative review you can turn it into a positive by showing you care.

How it works:

You can set you SALONGENIUS system up to text your clients (SMS messages would be charged for) as they leave the salon asking them to leave a review. When your client leaves a review they will be asked if they would like to recommend a friend via Facebook. A personalised voucher is delivered to your friends wall. Rewarding your existing customers for promoting your business is an essential way to acquire more clients.

Benefits:

-          Improved Client Retention

-          Increased Referrals

-          Higher Staff Productivity

-          Find out what your clients really think of you and your salon

-          Wider audience seeing your salon

"SalonSpy has been great for us, we love it! It’s lovely to receive feedback from a lot of our clients especially to see them writing such rewarding comments, it makes the team feel good to know that clients are leaving the salon happy with the services they are coming in for. It’s also great to hear if there is anything we need to improve on in the salon so we can act upon it."

TONI&GUY Southampton

SALONGENIUS – The solution for your salon?

SALONGENIUS is more than just an appointment system, however more often than not we don’t get the best from our technology. We have put together a few of our favourite bits to help you get the best from SALONGENIUS so you can improve your customer service, cash flow and time management.

Loyalty Genius

Customers love feeling like they are appreciated and are being rewarded for their continued loyalty. Looking after your clients is the key to client retention and the foundation to good business.

SALONGENIUS makes it very easy to reward your clients by using the latest technology. From personalised loyalty cards using your colour scheme, key fobs or QR codes you can choose the best option for you! Either reward clients for their total appointment spend or run incentives for booking on quieter days or times that you wish to build up. The client goes home looking and feeling fab because they have not only had a fantastic service but they have also been rewarded for it. Hopefully they then feel more encouraged to buy that extra retail product or book to come back sooner as they know their points will accumulate quicker.

Points mean prizes!

To start your clients claiming theirs give us a call to order your bespoke loyalty cards today on 01202 311826.

Marketing

Have you ever considered the power of your database? You have so much data at your fingertips within your SALONGENIUS system; with over 100 reports you can drive your marketing campaign to those clients that will give you the biggest return meaning you also get the most out of your marketing budget. Find clients of a particular demographic who haven’t visited the salon in a while, who’s celebrating a birthday this month or those who have favoured a particular product range. With both email and SMS functionality within the system, or if you wanted to embrace the year of the postcard, you have numerous options to let your clients know you are thinking about them and to get them back into the salon spending their money.

Stock Control

Isn’t it annoying when you go to the shop and there is no milk or bread left on the shelf?! Now imagine if you were running a colour promotion and your colour shampoo and conditioner has run out! With SALONGENIUS there is now no excuse for out of stocks as it does your stock control for you. All your stock management is looked after; salon use, retail sales, staff purchases and even damaged stock. Setting up minimum stock and re-order levels in easy, means you will never be under or over stocked and there is less ‘money’ sitting on your shelf but enough to meet demand.

SALONGENIUS will suggest an order and remind you when levels are low – this can then be printed or sent across to your distributor, when it arrives you simply accept the order and your stock levels are automatically updated. Simples! Don’t forget we can do your data prep for you and update your stock lists in the system so your staff then have more time to make your clients look fabulous rather than updating information, counting stock and writing out orders.

No Shows

Quite simply the bane of most businesses – not only do you lose out on the lost revenue from the client who didn’t turn up and the loss of being able to refill the appointment but no shows result in your staff twiddling their thumbs and still getting paid! No shows cost the average salon in London in excess of £9K a year (rock pamper scissors)! That is a lot of haircuts! With SALONGENIUS you can set the system to text your clients on booking and 24 hours before an appointment, so no more excuses. Most no shows are either down to confusion to when their appointment actually is or simply forgetfulness. SMS messaging in SALONGENIUS is two way, meaning a client can either confirm or cancel ahead of time giving the stylist opportunity to refill that gap.

Track your no shows and find repeat offenders easily with the no show reports, this could also highlight if there are any trends of when and who are booking appointments i.e.  that Friday 4pm appointment that strangely never seems to turn up?! At the end of the day bums in seats means money in the till.

For help with reports call our support team on 01202 311829 or if you do not subscribe to our support services call sales on 01202 311826 for more information.

Award Winners Announced

The SALONGENIUS Awards 2016

Winners Announced!!!

The SALONGENIUS awards 2016 were to recognise and support the hard work, achievements and initiatives of our customers in the hair and beauty industry. This is our first year we have had the awards, we had some amazing applications and really enjoyed reading about our customers and hearing all about your salons.

The Categories we were judging on were for the Front of House Team of the Year, Manager of the Year, Retail Salon of the Year and Salon of the Year. There was £500 up for grabs for Salon of the Year and £250 for the other categories.

THE WINNERS

FRONT OF HOUSE TEAM OF THE YEAR:

TONI&GUY Shoreditch - What stood out for us was your incredible percentage of customers who are loyalty card holders! The Front of House team are clearly utilising the SALONGENIUS system to the businesses benefit! Congratulations – keep up the good work!

MANAGER OF THE YEAR:

TONI&GUY Canary Wharf - Claire is clearly a very dedicated and passionate Salon Manager and this can be seen in all aspects of the business. The team are so complimentary about Claire and she obviously looks after the salon and the team impeccably.

RETAIL SALON OF THE YEAR:

TONI&GUY Canary Wharf – We were so impressed with your pop up stands and the turnover these events generate. The salon has a really strong initiative system for the staff to keep the team motivated. The salon training and support each member of the team receive is clearly working!

SALON OF THE YEAR:

Evolve Hairdressing York – This application was so beautifully presented, obviously a lot of time and effort had gone into putting the application together – if the same amount of effort goes into looking after your clients and business the salon must be a wonderful place to be. You can clearly see The salon has an amazing business, they are also utilising the SALONGENIUS system to the full. Well done to a fantastic team and over all our Salon of the Year!

A big thank you to all the salons and beauty spas who entered this year’s awards, we were so impressed with everyone’s entries and how well your businesses are performing! Congratulations to all our winners – we will be in touch shortly to arrange your prizes.