We all know that increasing client loyalty and retention are the most important objectives of every salon. Although every business sees a couple of customers leaving every year, there are some rules that you can follow to increase customers’ loyalty. Here are the three top tips to increase client retention:
1. Share your values with your clients
Customers like to identify with a brand and what your salons values are, by defining the message you want to get across with your business that will attract and retain your target clientele. Go back to basics and treat your clients how you would expect to be treated
2. Understand your customers and their needs
Customers prefer those companies that resemble them and that are able to understand their needs. Take some time to understand your customers, who they are and their needs. Try to make them feel comfortable and at ease every time they visit your salon. Customers like to feel they are getting a personal service, customer satisfaction is probably the most important factor in retaining customers. Try using a review website like Salon Spy to get feedback from your clients about how you are performing.
3. Educate your customers!
Make sure your customers understand the value behind their purchases and services. Don’t sell your customers products that don’t have any value to them or try to get them to try different services if it wont give them the result they are looking for. Understand your clients’ needs and explain the advantages they get from buying a certain service or product, try to create bespoke packages for clients to continue with the personal service and increasing customer satisfaction. By educating your clients they not only get a great hair cut but also feel valued as your taking the time to talk to them about prolonging that great hair feeling and their overall salon experience.
In addition, SALONGENIUS incorporates a wealth of ways to automatically reward your clients and help you enjoy better return rates and higher spend. Loyalty schemes will also help increase clients’ retention and allow you to check the return rate. Full reporting is available on Loyalty Scheme activity. SALONGENIUS offers a choice of either single salon gift vouchers or vouchers that can be used across a group of salons. In both cases, balances can be checked on demand. Full reporting on activity and liability are included.
