Adam from Salonspy.com
came to spend some time with us in the office and give us a bit more
information about his website and what it can do for salon owners.
So Adam first and
foremost, tell me what is Salonspy?
Salonspy is an online platform to harness the power of word
of mouth! It takes your clients opinions and shares them with everyone else. If
you think of one client telling their friends to come into see you because they
think your amazing – that reach is quite small as they only have so many
friends – but put that recommendation on the internet and everyone has the
opportunity to see that! Salonspy is the Hairdressing and Beauty worlds
equivalent to TripAdvisor! It will integrate into the SALONGENIUS system to automatically text your clients to ask for a
review after the competition of their appointment. This effortless system has
been proven to motivate the team, increase a salons online presence, attract
new customers and ensure that you are retaining existing customers.
Why should salons and
spa’s use Salonspy?
Here are some of the Key Benefits:
- The platform provides a safe environment to generate reviews - if you get a bad / fake / unfair review on Google / Facebook / Yell - they are incredibly hard to deal with or have removed. By sending your customers to one location, you can manage that account easily.
- Performance of employee’s - praise during one to one’s or training issues identified by their reviews
- The salon will receive an email notification when a new review is published
- Salon owners can reply to all reviews or if necessary dispute reviews
- Motivate the team by sharing reviews on social media, stylist of the month for most positive reviews etc.?
- Facebook integrated Recommend a Friend system
- Great google ranking (SEO) so your reviews are as high up on a google search as possible!
- You can identify unhappy customers and rectify any mistakes before they are lost clients.
- Ability to link the reviews to your own website which update automatically on your webpage.
- Share reviews on social media
- All reviews are humanly moderated, spam is never published, negative reviews are considered carefully before publishing.
- Free membership - saving £420 per year on Salonspy fee’s by simply being a SALONGENIUS user.
Can the reviews be
trusted?
Quite
simply – Yes! They are trusted because a text is sent 30 minutes after a bill
is paid in SALONGENIUS after a
client’s appointment prompting the client to leave a review so we know the
review will be real.
Why would you get
more reviews on Salonspy – I can use Facebook or Google reviews?
We
conducted an experiment with a SALONGENIUS
customer over a 6-month period – the first 3 months they left their clients
to review off their own back using Google, Facebook and Yell.com. Over the 3
months they received 8 reviews. The second 3 months they used Salonspy and text
all clients as they left the salon – the salon received 86 reviews – you can’t argue with the numbers.
Historically
2 types of people will leave a review – either a client who is very happy or a
client who is very Unhappy! Salonspy is designed to capture the views of those
in-between clients who don’t think to leave a review because they are used to
great service! By prompting your clients for a review they are more likely to
leave one for you!
How can Salonspy
ensure quality reviews and cut out the spam?
When
the review is submitted it goes to a back office area, where it is humanly
monitored and moderated before it is published. Each review is checked for
family friendly content, no swear words, names are removed from any negative
reviews and personal attacks are not published at all. The reviews need to be
seen as beneficial to the salon so they add value either from a marketing
perspective to share the love or from an improvement perspective to learn from
any criticism.
But what about any
negative reviews?
Nipping
negative reviews in the bud as quickly as possible is very important. When a
new review is published the salon will receive an email to let them know a
review has been left. This allows you to respond as quickly as possible.
Salonspy is set up so the salon can respond to any feedback however once this
has been done the client cannot then respond again so alleviates any slanging
matches on the salons page. At the end of the day if a review is particularly
bad pick up the phone and speak to the customer!
Isn’t sending texts
to every client really costly?
The
open rate for a text message is 98% compared to 13% for emails so you are
almost guaranteed that your client will read your message. For each message you
send out you are potentially getting all these benefits:
1)
You can reach out to your clients and engage with
them outside the salon making them feel valued
2)
You are asking your clients to leave a review which
you can either share on social media for marketing and advertising or use the
comments to focus training or development for the staff.
3)
You gain a review which has been humanly
moderated, monitored and published on a dedicated website for your salon.
4)
Salonspy ensures your reviews are easily and
readily found and are as high as possible on google searches meaning they are
going to be read!
5)
You can also respond to each of your reviews
either to thank your client or to put a problem right.
6)
The review can also be used to motivate the
staff, create awards and recognition for hard work!!
7)
Salonspy also integrates with Facebook for your
clients to then recommend their friends so you will potentially get some new
clients too!
Not bad for 8p eh!?
Don’t forget Salonspy is FREE for any SALONGENIUS customer!!! Saving the salon £420 a year! There are no contracts or hidden costs – all it costs is the price of a text message to each of your clients J
If you would like to sign up
just drop us a line on either 01202 311826 option 1 or email us on sales@salongenius.com.
