Friday, 21 October 2016

HOW CAN A SALON SOFTWARE IMPROVE THE CUSTOMER JOURNEY THROUGH THE SALON?






It is not a secret that clients always need to feel welcome, special and unique when entering the salon. Nobody would like to see the staff focused on something else or staring at their mobile phones. The personal touch of a salon will help the clients to relax, feel comfortable and will also determine their satisfaction. That means that a professional service sometimes is not enough to make the client return to your salon and to increase your profits.

The SALONGENIUS system can be used at all points in a client’s journey, from booking an appointment online from the comfort of their sofa either with a salons website or appGENIUS, to paying their bill at reception. A stylist can check their column for the day with myGENIUS – their appointment book in their pocket - which can be used on a phone or tablet. SALONGENIUS technical histories and skin test alerts integrated via myGENIUS also allows the stylist to conduct a consultation with a client with all the relevant information at their fingertips which could be done at the backwash, styling station or in the reception area. Additionally, surveys and questionnaires can be conducted from myGENIUS on a tablet at the client’s leisure from anywhere in the salon.

Through customer contact manager, clients can be contacted via text or email to either remind them of their next appointment, let them know the latest offers, thank them for their visit to the salon and can they leave a review or wish them happy birthday – the opportunities are plentiful!



Meanwhile in the salon your SALONGENIUS system can help make bookings, dealing with staff and salon management less stressful and giving you more time with your clients, allowing you to remember the little touches – such as offering them a cup of tea and that all important biscuit.  As well as the simple things of booking in clients’ appointments, you can store notes for each client and record each client’s drink preference. This will enable the salon staff to read all clients preferences before their appointment; for instance, if they have any particular interests or hobbies they often speak about or if they would like their hair to be treated in a certain way. It’s all about the personal touch.


The personal touch that SALONGENIUS gives your salon will not only make your client feel special but it will also increase the return rate and the profits of your salon. Have you already tried it? How do you usually make your clients feel at ease?