So it is nearly that time of the year again, the nights are
drawing in and the likes of X Factor and Strictly are on the TV marking the
countdown to Christmas – all we need now is the Coca-Cola advert! We all knowin the salon this is the busiest time of the year, but, are you ready to really
tap into this time of the year to maximise your profit? We’ve put together a
few hints, tips and ideas for you to make the most of the festive period!
1.
Utilise your database – have you emailed, txt or
utilised your social media to advertise availability of your staff for the 6
weeks running up to Christmas? I should imagine as a salon owner you want each
member of staff to be fully booked to maximise your takings. If you are using a
salon management system like SALONGENIUS,
you can look at your quietest times in the salon and do some targeted marketing
to fill those gaps!
2.
Stock up – Christmas is the perfect opportunity
for retailing! So many of the major brands have some gorgeous offerings for
Christmas. Make sure your retail shelves and products are clean, tidy,
organised and well displayed with shelf talkers! Create a focal point in the
salon and eye catching window displays to draw the clients into the salon.
Apparently subconsciously when walking into a shop we go to the right so pop
your retail on the right side of the salon!!!
3.
Cash in on the Christmas parties – get your
juniors set up with a blow-dry and hair-up bar or a festive nail bar – they can
run their own columns concentrating on these skills. Clients will love a quick
simple fix for looking and feeling fabulous for their work parties. Perhaps
create a set menu of 6 different style options clients can choose from!
4.
Make sure your clients are rebooking for 2017 –
January and February are always a bit quieter in the salon, why not create an
incentive for anyone who comes in to the salon in December to get them to
rebook for the new year. This way you ensure you will be continuing on the wave
of the festive period well into the next year. You can utilise recommend a friend
vouchers in your SALONGENIUS system
which you can print with your receipts to get some new clients in for the
beginning of the year!
5.
Mix up your drinks menu – have you thought about
offering a glass of fizz or mulled wine with a mince pie or a festive biscuit?
Those little touches may take a little longer but clients really appreciate you
going that extra mile to really make their experience in the salon! By
switching up what is normal in the salon for Christmas helps not only your
clients but also the staff get into the festive feel and hopefully help bring
in some extra revenue!
Wishing you all the
very successful end to 2016 in your salons!
