Friday, 22 July 2016

SALONGENIUS – The solution for your salon?





SALONGENIUS is more than just an appointment system, however more often than not we don’t get the best from our technology. We have put together a few of our favourite bits to help you get the best from SALONGENIUS so you can improve your customer service, cash flow and time management.


Loyalty Genius

Customers love feeling like they are appreciated and are being rewarded for their continued loyalty. Looking after your clients is the key to client retention and the foundation to good business.

SALONGENIUS makes it very easy to reward your clients by using the latest technology. From personalised loyalty cards using your colour scheme, key fobs or QR codes you can choose the best option for you! Either reward clients for their total appointment spend or run incentives for booking on quieter days or times that you wish to build up. The client goes home looking and feeling fab because they have not only had a fantastic service but they have also been rewarded for it. Hopefully they then feel more encouraged to buy that extra retail product or book to come back sooner as they know their points will accumulate quicker.
Points mean prizes!

To start your clients claiming theirs give us a call to order your bespoke loyalty cards today on 01202 311826.


Marketing

Have you ever considered the power of your database? You have so much data at your fingertips within your SALONGENIUS system; with over 100 reports you can drive your marketing campaign to those clients that will give you the biggest return meaning you also get the most out of your marketing budget. Find clients of a particular demographic who haven’t visited the salon in a while, who’s celebrating a birthday this month or those who have favoured a particular product range. With both email and SMS functionality within the system, or if you wanted to embrace the year of the postcard, you have numerous options to let your clients know you are thinking about them and to get them back into the salon spending their money.

Stock Control

Isn’t it annoying when you go to the shop and there is no milk or bread left on the shelf?! Now imagine if you were running a colour promotion and your colour shampoo and conditioner has run out! With SALONGENIUS there is now no excuse for out of stocks as it does your stock control for you. All your stock management is looked after; salon use, retail sales, staff purchases and even damaged stock. Setting up minimum stock and re-order levels in easy, means you will never be under or over stocked and there is less ‘money’ sitting on your shelf but enough to meet demand.

SALONGENIUS will suggest an order and remind you when levels are low – this can then be printed or sent across to your distributor, when it arrives you simply accept the order and your stock levels are automatically updated. Simples! Don’t forget we can do your data prep for you and update your stock lists in the system so your staff then have more time to make your clients look fabulous rather than updating information, counting stock and writing out orders.

No Shows

Quite simply the bane of most businesses – not only do you lose out on the lost revenue from the client who didn’t turn up and the loss of being able to refill the appointment but no shows result in your staff twiddling their thumbs and still getting paid! No shows cost the average salon in London in excess of £9K a year (rock pamper scissors)! That is a lot of haircuts! With SALONGENIUS you can set the system to text your clients on booking and 24 hours before an appointment, so no more excuses. Most no shows are either down to confusion to when their appointment actually is or simply forgetfulness. SMS messaging in SALONGENIUS is two way, meaning a client can either confirm or cancel ahead of time giving the stylist opportunity to refill that gap.

Track your no shows and find repeat offenders easily with the no show reports, this could also highlight if there are any trends of when and who are booking appointments i.e.  that Friday 4pm appointment that strangely never seems to turn up?! At the end of the day bums in seats means money in the till.


For help with reports call our support team on 01202 311829 or if you do not subscribe to our support services call sales on 01202 311826 for more information.