New Launches at SALONGENIUS

appGENIUS, the Allergy Alert in myGENIUS and SalonSpy are new features available with the latest SALONGENIUS system.

appGENIUS – Your salon in your client’s pocket

This is a personalised app for your salon/spa helping your business engage with your clients simply and effectively. Apps are a great way of complimenting your salon system as many contain features which ensure your business continues to run smoothly. Your customers can also access information at a time which suits them and the salon can easily communicate the latest offers through push notifications.

Communicate the salons latest offers instantly, incentivise customers to keep returning using loyalty schemes and allow clients to book or request appointments easily. Present your business image in an easy to use way that clients expect, keep them informed and up-to-date about your business. Key features of the appGENIUS include push messaging which sends information and offers directly to your app users, booking requests so your customers can book an appointment on their smartphone using the app whenever is convenient for them and incentives to keep your customers coming back for more!

Benefits:

-          Your direct link to all of your app users at the click of a button via Push Messaging

-          Make it easy for app users to request appointments or link to Online Booking

-          Incentivise your customers to return again and again with a Loyalty Scheme

-          Incentivise customers for Recommending Friends

-          All your Business Information including links to your website, Facebook, Twitter in one convenient place in your app

-          Steer customers and prospects to your salon via app directions linked to their Sat Nav

-          Easily communicate your latest offers and promotions to all your app users instantly

-          See how well your app is performing, monitor interest in your promotions and more using Advanced Analytics

-          Showcase your business and work using the built-in Galleries

Alergy Alert in SALONGENIUS

The first salon software system to include the full suite of allergy alert test client consultation questions, allowing stylists to keep all client records secure within their salon management system using myGENIUS. SALONGENIUS Technical Histories and Allergy Alert integration via myGENIUS provide a complete record of a client’s colour history, allowing stylists to offer a safe and effective colour care service, while offering the stylist peace of mind that they are operating in a way that means they are protected under their insurance policy without necessarily having to allergy test before every colour application.

The allergy alert consultation in myGENIUS also highlights certain situations where allergy alert tests are necessary – for example if the client is transferring to a new colour manufacturer/ product brand, or has had a previous reaction and/or has had a tattoo, henna or black tattoo or permanent make-up since their last colour.

The Allergy Alert Consultation and Colour Record Card was developed by the National Hairdressers’ Federation (NHF), TONI&GUY and industry leading insurance companies ,giving hairdressers greater flexibility over allergy testing.

SalonSpy –  The equivalent to Trip Advisor for hairdressers

SalonSpy is a free service to existing SALONGENIUS customers, you can be registered and set up in minutes – this is the perfect platform for your clients to tell everyone who fabulous you really are! So instead of blowing your own trumpet someone else can do it for you! The power of word of mouth to both salon owners and clients can be utilised by using SalonSpy.

Only 14% of online consumers trust advertising, but 90% trust recommendations from people they know and 70% trust recommendations from strangers.

Reviews are the new advertising – by giving your business an interactive platform you can connect with larger audiences whilst managing your online reviews. SalonSpy lets you respond to reviews by adding your own comments, so even if you receive a negative review you can turn it into a positive by showing you care.

How it works:

You can set you SALONGENIUS system up to text your clients (SMS messages would be charged for) as they leave the salon asking them to leave a review. When your client leaves a review they will be asked if they would like to recommend a friend via Facebook. A personalised voucher is delivered to your friends wall. Rewarding your existing customers for promoting your business is an essential way to acquire more clients.

Benefits:

-          Improved Client Retention

-          Increased Referrals

-          Higher Staff Productivity

-          Find out what your clients really think of you and your salon

-          Wider audience seeing your salon

"SalonSpy has been great for us, we love it! It’s lovely to receive feedback from a lot of our clients especially to see them writing such rewarding comments, it makes the team feel good to know that clients are leaving the salon happy with the services they are coming in for. It’s also great to hear if there is anything we need to improve on in the salon so we can act upon it."

TONI&GUY Southampton