How can you ensure customer satisfaction?

Ensuring customer satisfaction has multiple benefits, for instance, this will guarantee the client’s loyalty and retention and it can also help increase the number of new customers. Word of mouth, personal recommendations and getting positive reviews are all powerful means that enable the salon to stand out from the competitors.

Today we will give three top tips to guide you to the ultimate customer satisfaction:

1. Create an environment and a service that your guests love.

By creating a haven for your salon guests where they feel they can be totally pampered is one of the most important aspects to customer satisfaction. Listen to what your clients needs are and tailor their service to their hair. The consultation before you even cut your hair will give you the tools and answers you need to make sure the client gets the best style and service for them.


2. Listen to customer feedback

Sometimes negative feedback does happen, although the salon is putting all efforts in making its customers happy. Take all feedback on board, all information provided is an opportunity for you and your staff to improve, it could be more training is needed or a different shampoo or product would be better. Really celebrate the positive feedback and share it with your staff and your other clients via your website or on social media to create that buzz for the salon.



All reviews allow you to listen to your clients opinions which makes them feel valued and that you really care about what they have to say.




3. In depth follow-ups

After the first visit from a new client, it is necessary to start building a relationship with them and to show them you want to offer the best service. To ensure client satisfaction, for instance, the salon owner can personally call the client asking a feedback or just to thank them for visiting the salon. By engaging with the client on a more personal level you can see how the service was for the client, did they like the products and ultimately what they thought of their hair!

Finally, it is very important to interact with your clients in the salon and also outside the salon. The power of social media has increased massively and one single bad feedback can reach and influence thousands of people instantly. Make sure to interact with your audience regularly and show them that your salon strives to offer the best service for them.

At the end of the day clients come to the salon to get great hair and great service -  I have always been told your best advertisement is the last haircut that walks out of your door - so make sure that each staff member is creating beautiful hair and the rest will follow :)

RemoteGENIUS - Access SALONGENIUS from anywhere in the world.

Running a business can be very stressful sometimes, you  may need to attend many meetings and travel around the world to expand your business. How can you stay in control of your staff and your business while away? With remoteGENIUS managing your team from a remote place can be a whole lot easier! Using remote access will give you the opportunity to access your SALONGENIUS system from anywhere in the world with an internet connection, be it on the beach, the top of a mountain or simply from the comfort of your sofa!

remoteGENIUS is strictly password controlled ensuring you decide who can have access to the system and to what information. With remoteGENIUS you can perform centralised bookings or simply dial-in and see what’s going on via your tablet, PC or smartphone whilst you are away from the salon.

The key benefits of accessing your system through SALONGENIUS are the following:

1.       View your system from anywhere in the world

2.       Always stay in control of your business

3.       Take control without interrupting the salon

4.     Accountants or management staff can access reports or figures themselves giving stylists more time to do hair rather than pull off information.

5. Use SALONGENIUS the same way you would from your main PC giving you more flexibility.

If you would like to discover more about our system and remoteGENIUS, don’t hesitate to call The Sales Team on 0203 6579848.

How can you increase client loyalty and retention?

We all know that increasing client loyalty and retention are the most important objectives of every salon. Although every business sees a couple of customers leaving every year, there are some rules that you can follow to increase customers’ loyalty.  Here are the three top tips to increase client retention:

1. Share your values with your clients

Customers like to identify with a brand and what your salons values are, by defining the message you want to get across with your business that will attract and retain your target clientele. Go back to basics and treat your clients how you would expect to be treated

2.  Understand your customers and their needs

Customers prefer those companies that resemble them and that are able to understand their needs. Take some time to understand your customers, who they are and their needs. Try to make them feel comfortable and at ease every time they visit your salon. Customers like to feel they are getting a personal service, customer satisfaction is probably the most important factor in retaining customers. Try using a review website like Salon Spy to get feedback from your clients about how you are performing.

3. Educate your customers!

Make sure your customers understand the value behind their purchases and services. Don’t sell your customers products that don’t have any value to them or try to get them to try different services if it wont give them the result they are looking for. Understand your clients’ needs and explain the advantages they get from buying a certain service or product, try to create bespoke packages for clients to continue with the personal service and increasing customer satisfaction. By educating your clients they not only get a great hair cut but also feel valued as your taking the time to talk to them about prolonging that great hair feeling and their overall salon experience.

In addition, SALONGENIUS incorporates a wealth of ways to automatically reward your clients and help you enjoy better return rates and higher spend. Loyalty schemes will also help increase clients’ retention and allow you to check the return rate. Full reporting is available on Loyalty Scheme activity. SALONGENIUS offers a choice of either single salon gift vouchers or vouchers that can be used across a group of salons. In both cases, balances can be checked on demand. Full reporting on activity and liability are included.

Did you Know we offer Online Booking?

Want a 24/7 Receptionist? BookingsGENIUS is a real time online hair, beauty and spa booking system. It enables clients to book an appointment at any time of the day or night. It is fully secure and allows a huge amount of flexibility!

• Bookings 24/7

• Secure registration

• Fully automated

• Automatic online bookings discount (optional)

• Your salon has full control over all bookings

• Better customer experience and customer service

• Attract new customers

• Integrate on your website and Facebook page

• Seamless, automatic, no hassle booking

• Live updates

• Fully powered and supported by SALONGENIUS

Speaking to so many hairdressers and beauticians – all say at some point in their free time they will receive a message from a client asking about an appointment and can they book in?! With bookingsGENIUS you can alleviate this encroachment on your time and let your clients organise their appointments in their own time via your website or Facebook page!

Whether your phone is busy or your salon is closed, your registered clients can book their appointments whenever they feel like it. Reduce the number of phone calls in your salon and watch your appointment book fill up before your eyes.

The mobile bookings solution allows clients to book whilst on the move from any smartphone or tablet device; so even when they are on the go they can make a booking. It can also be integrated with your salon Facebook page to allow your registered clients to book their appointment in just a simple few clicks.

Every time someone books online you will receive a confirmation email and the appointment will be seamlessly added into your SALONGENIUS diary.

Full statistical information is available to deliver you the important facts on occupancy rates and value per hour. Visit the SALONGENIUS Facebook page and try our online bookings demo. Click here: https://www.facebook.com/salongeniusUK/app/190322544333196/

If you would like more information on bookingsGENIUS or help setting it up on our low monthly fee, please call us on 01202 311826 or email sales@salongenius.com