BLOG: 10 Reasons Why Data Collection is Important

The New Year is the perfect time to be collecting data which can then be utilised in the New Year. Here are the top ten reasons why data collection is so important:

1. Effective marketing - make a record of everything from your clients favourite drink and birthday to the products they normally buy after their visit, the more information you have means the more targeted you can be.

2. Client Segmentation - the more you know about your customers the better the segmentation options and marketing opportunities. You can identify groups of customers or individually based on factors such as age, gender, loyalty card holders, spend, packages they have previously booked and number of visits etc.

3. Effective campaigns i.e. Recommend a Friend, Client Loyalty Scheme and gift vouchers targeted at existing customer data to retain them and attract new ones.

4. Getting rid of stock that isn't selling - one way of getting rid of stock that isn’t selling is utilising the marketing functions of your software. This can be anything from a flash sale of stock to your whole client database where they would need to purchase a set amount of products over a specific time period, through to a very specific and targeted marketing campaign to your database.

5. To make the right decisions - data collecting means that you can recognise trends and the buyer behaviour of your clients to improve your salon services and serve them to the best of your ability.

6. Allows you to monitor activity, set targets, compare your previous performance and improve on certain factors to increase profitability.

7. Setting targets - data collection enables you to set your staff targets they need to hit helping to increase productivity and motivate them, in turn leading to more business success and profit.

8. Customer care - your clients are your most important asset which is why it's important to enter the details for each and every client who visit. The storing of accurate complete client records is extremely important in any business and particularly in businesses within the service sector.

9.  Business reporting - data collection is paramount to stay on top of all aspects of your business.

10. Training - the results from data collecting enables training to be targeted at the different areas of your business that might be suffering.

BLOG: Top Tips for Spa Management

When managing a spa, in the first instance, it is important to remember that usually they are not corporate environments. As a manager of your spa, always keep this in mind as many hairdressers like freedom and to express their creativity, therefore implementing corporate rules and regulations can have a negative impact and cause problems for a manager.

It is also important to keep in mind how many staff you have working for you. Sometimes spas can make the mistake of employing different people with different skills and techniques, however, with training and guidance, you should be able to ensure that every person you employ have the right skills to meet all of your customer’s needs.

While looking after your staff is key to the successful running of your spa, your customers are equally as important, because if you don’t have them, then you don’t make a profit. Managing your clients’ expectations, experiences and feedback will enable you to provide a great service meaning they will stay loyal and return.

Effective marketing is very beneficial to the running of your spa and to keep your customers returning, but remember to really know your audience and the best way of reaching them. For some of your clients, it isn’t always about getting a bargain - when marketing spa services, it’s important to make the right pitch to the right people by understanding what motivates them.

Finally, while effective spa management of people is key, don’t forget other factors which can have a big influence on the running of your business, such as overhead like stock. By researching and keeping track of what hair and beauty products your customers purchase, this means you won’t have excess merchandise you need to get rid of at a cheaper price you bought it for.

SALONGENIUS will be at Professional Beauty London!

We will be at Professional Beauty London showcasing our salon management software. Suitable for any size business from single salons to worldwide groups, our software will improve customer service and the efficiency of your business and increase turnover.

Managing your Business

The heart of the SALONGENIUS software starts and ends with the point of sale facility. By collating your client histories enables you to address any key areas or issues through targeted marketing, identifying staff productivity and salon performance.

Improving Client Loyalty and Retention

Loyalty schemes have proven to increase retention and client spend which is why the SALONGENIUS software will automatically reward your clients, helping you enjoy better return rates as well as higher spend.

SALONGENIUS offer a choice of either single salon gift vouchers or vouchers that can be used across a group of salons.

Stock Control & Security

The software also ensures a salon never runs out of stock or equally overstock by fully tracking orders and accurately reporting shortages.

Security is also of high importance, which is why with SALONGENIUS access to all areas can be strictly controlled so you can give your staff access to what they need whilst protecting sensitive business information.

Staff Incentives

The SALONGENIUS management system allows salon owners to see at a glance how each member of the team are performing in certain areas using KPI’s so that staff development meetings and targets can be carried out effectively.

Introducing appGENIUS – An Easier Way to engage with your Customers

We are pleased to announce the launch of our appGENIUS – a personalised app for your salon or spa to engage more effectively with your customers.

The app contains many useful features to ensure your business runs smoothly, your customers can book an appointment conveniently at a time that suits them and so you can easily communicate any messages or offers to your customer database.

Other key features include:

• Push messaging – send info and offers directly to your app users

• Booking Requests – now customers can book an appointment on their smartphone using the app whenever is convenient for them

• Booking Reminders – customers can view their appointments in the app and will receive reminders via the app before they are due to go into the salon or spa

• Incentives – Loyalty and Recommend a Friend Schemes are included in the app’s features to keep your customers coming back for more!

• Business information – a salon or spa’s website, social media links and contact details are stored on the app in one convenient place for your customers